INCENTIAPAY LIMITED
Our technology-enabled loyalty platform builds communities by driving relationships and value between Members, Fundraisers and Merchant Partners.
Our Executive Team
Incentiapay Has An Outstanding Leadership Team With A Deep History In Business Management, Technology And Marketing.
CEO
A graduate of Washington State University, Heidi Halson has been Australia-based for the last 30 years, and is the CEO and one of the founders of Entertainment Publications.
She is responsible for the team who publish Entertainment Memberships for 20 different cities across Australia and New Zealand, that are a popular community fundraiser filled with valuable 2 for 1 and up to 50% offers from leading restaurants and other well-known businesses. Working equally as a thought leader to the vibrant hospitality industry, as well as an advisor to community groups with their fundraising, Heidi brings her 35 years of leadership experience in the hospitality industry, strategic planning and marketing directorship to the team of people that are part of Entertainment Publications.
Since establishing the business 30 years ago, she has witnessed firsthand the evolution of the hospitality industry in Australia and New Zealand, and is a key facilitator in the evolution of the Entertainment Fundraiser from a printed Book to a digital solution, putting all of the value of an Entertainment Membership into your phone. When not out discovering exciting new restaurants, or establishing win-win opportunities for clients, staff and customers, Heidi can be found at www.entertainment.com.au.
Chief Financial Officer
Kunal brings in more than 20 years of Industry experience in Corporate Finance and Financial Control having worked across Australia, Asia, and Middle East in different industries like IT, Hospitality and Real Estate. His role as Senior Financial Controller is key to driving revenue and optimal cost control, along with finding opportunities for M&A and capital raising for the business. Kunal is a member of CPA (Australia) and CFA Institute.Chief Technology & Operations Officer
Ryan Rodrigues has more than 25 years of experience across general management and executive leadership roles, within technology, government, FMCG, retail, automotive, oil & gas, utilities and outsourcing.
His role as CTO/COO is key to driving technology, product, customer experience and operations transformation with a clear focus on revenue and value growth through data-driven technology uplift.
Ryan has a Master of Business Administration (MBA) focused in Technology and Operations Management from Auckland University of Technology.
Chief People Officer
Louise Lee has over 18 years of experience in strategic and operational human resource management across sport, education, travel and manufacturing.
Her role as Chief People Officer is key to leading the Company through transformational change, to optimise organisational performance and ensure a people-centred approach. Louise has a focus on driving strong leadership, engagement, values alignment and inclusion.
Louise has a Bachelor of Business (Human Resource Management) from Swinburne University and a Postgraduate Diploma in Management (PDM) from Melbourne Business School.
Chief Growth Officer
Dean has over 18 years experience in Data, Sales, and Digital Marketing, helping scale international businesses across the APAC region.
With a passion for start-ups, emerging technology, and people, he has spent the first half of his career focused on geo-targeted marketing campaigns with Australia's largest Retailers and Media Agencies. Post that, he has been first on ground multiple times, growing teams from 1 to 70, whilst ensuring revenue stability, exceeding budget expectations by 10% to 40% consistently.
His expertise spans Data, AdTech, MarTech, SaaS, Affiliate, Mobile, Search, Social, and Artificial Intelligence.
Chief Marketing Officer
Jake Falkinder has over 20 years of experience in marketing and digital technology across the travel, retail and hospitality sectors. He has been recognised at #15 in the top 50 People in Ecommerce by Inside Retail.
His role as CMO is key to driving significant revenue with a clear focus on brand, customer acquisition and retention.
Jake has a Bachelor of Computer Science from the University of Queensland and is a member of the Australian Marketing Institute.
Chief Enterprise Solutions Officer
Brent Trimnell-Ritchard is an experienced and accomplished digital business owner and leader with over 25 years of experience across digital strategy, solution and design. Specialising in B2B and B2C, Enterprise, advertising and media creating successful digital partnerships working with many leading Australian and international brands.
Brent’s accomplishments include over 20 years as Founding Owner and Director of Gruden, a digital Media & Solutions agency, listed on the Australian Stock Exchange in May 2016 under the name of The Gruden Group (ASX:GGL)
As Chief Enterprise Solution Officer, Brent is tasked with delivering innovative customer-centric solutions, driving engagement, growth and client retention for our partners.
Director Strategy
Saikat Gosh has 24 years of strategic and executive experience, having founded and run two profitable start-ups in ecommerce and digital marketing. Prior to becoming an entrepreneur, he was a management consultant with Accenture and implemented strategic projects at industry leading clients. His business experience spans 3 countries.
His role focuses on delivering results from key parts of the business and revive Entertainment as industry leader.
Saikat has an MBA from IIM Ahmedabad, Certificate in Corporate Strategy from the University of London and Certificate (Honors) in Financial Markets from Yale.
1 Saikat is a director in title only and not a Director for statutory purposes, and hence does not hold any fiduciary responsibility as a Director as defined by the Corporations Act 2001.
Managing Director & CEO
Ani Chakraborty brings more than 20 years of strategy and transformational experience in several different sectors such as digital operations, infrastructure, utilities and resources. He has served as an Investment Director at Hastings Funds Management and has a management consulting background, primarily with McKinsey & Company.Steve Chant has over 30 years of experience in building high performing teams in leisure, travel, hospitality, tourism, loyalty & rewards. He has extensive experience with early stage and emerging entrepreneurial businesses.
His role as Chief Partnerships Offer is key to growing national partnerships that support Entertainment’s loyalty and rewards programmes throughout the Australian and New Zealand markets.
Steve has Bachelor of Business (QUT), Graduate Diploma in Applied Finance and Investment (FINSIA).